Thomas Frank

BOOKS » The Conquest of Cool



The Conquest of Cool
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The story of how the business world stopped worrying about conformity and embraced hipness as a healthy attribute of our consumer society. How rock ‘n roll became the soundtrack of acquisition, and counterculture became cultural orthodoxy.  Also: A close study of the “creative revolution” in the advertising industry.  Also: Another piece in the weird puzzle of our present cultural order, in which it’s commonplace to hear business leaders explain their livelihood by referring to youth culture, extreme sports, rock music, and “revolution.”

Read an excerpt here.  www.uchicago.edu